Artist Interview: PATRICE BENJAMIN-FORD

What do you do?

I compose and review text to make sure it is accessible to all readers.

Why do you do what you do?

I have developed a passion for the critical thinking aspect of writing. What are you saying? Why are you saying it? I enjoy the clarity and the beauty thoughtful expression. One line can replace a thousand and never lose the purpose of the speaker.

What’s your background?

I was an English and Secondary Education major in undergrad and have completed print and non-print writing and editing projects.

How do you define success in your work?

One of the greatest indications is when I am able to meet a need the client didn’t even know they had. I also evaluate my success on how much I learned during a given project. I am most successful when I can deliver more than asked for and when the process has allowed for professional growth.

How do you ensure your work is successful?

I listen to what I am being asked to do. I take on every project as though it was my own dilemma and only give what I know I would want to receive. The golden rule. I also do research and collaborate with other artists. I just don’t ask for feedback, I apply it and use it as a stepping stone for excellence.

What work do you most enjoying doing?

I enjoy revising text. The difference between revising and editing is that revising allows me to add ideas and restructure others. This is where I can be creative and explore different approaches.

Where do you find inspiration?

I love watching series and movies with dialog. As I write or edit, I sometimes imagine how characters from shows like Mad Men, Boardwalk Empire, and Spartacus would articulate the content.

What is your dream project?

I would love to be a part of a marketing campaign for a large company. I excited about the opportunity to be a part of the research and the calculated planning and execution that will affect the masses. I think its a wonderful challenge and I imagine that its very fulfilling when your product becomes a success.

What wouldn’t you do without?

My laptop! Word, Google, Netflix.

What’s the best piece of advice you’ve been given?

Don’t guess.

What keeps you going everyday?

I’m still trying to figure this one out. I think it may simply be the Creator himself.

Any tips for other artist?

Do something everyday that exercises your talent. Don’t be afraid of what you don’t know. Confront it with questions to the appropriate people and your own efforts to master it.

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If you are interested in working with one of our artists please contact us at support@creativoinc.net.